Marketing Director John Worthington shows a luxury park model
New concept in RV shopping launched with Driftwood RV Center?s Travel Trailer SuperCenters.
The days of having to drive from dealer to dealer just to see one or two suitable trailers is over and a new era of RV shopping has been born with the creation of Driftwood RV Center?s Travel Trailer SuperCenters.
The SuperCenters will allow customers at either of Driftwood?s two locations to compare and select from America?s top selling brands, side-by-side.
The idea behind the Travel Trailer SuperCenter concept sprang from a growing call from customers for a single place where they could see a wide variety of brands, displayed side by side.
?Customers are tired of driving from place to place to see what amounted to just a few floorplans and models that fit their needs. We decided to offer them a place where they could browse easily and actually compare trailers side-by-side,? Driftwood President Edson Robertson noted.
?We have always focused on our Park Model and Motor Home business, and RVers know us as the place to go for these types. But over the past 6-8 months, recognizing that many RVers were looking for affordability, ease of towing and flexibility, we have developed the concept of the Travel Trailer SuperCenter,? Robertson added.
To kick off the SuperCenter concept, Driftwood is introducing a new line of ultra-light weight, fully equipped family travel trailers, the r-pod by Forest River. Available in a variety of sizes and layouts to fit any family, the r-pod?s distinctive styling and combination of features, affordability and quality construction is unlike anything on the market.
The r-pod, available for as little as $95 per month, is a major step up from popup trailers, packing all of the features that today?s campers demand,-- including the full private bathroom, while keeping the low weight and ease of towing, said Driftwood Sales Director Bob Androckitis. ?At 2,200 pounds, you can practically tow them with a golf cart,? he joked.
The first step was the creation of the region?s only indoor heated showroom, at Driftwood?s Cape May County location, which allows customers to shop despite the weather. Hayden noted that, at the intersection of Rts. 9 and 83, it is only minutes away from anywhere in the South Jersey area. The other SuperCenter is at Driftwood?s Atlantic City location, on the Black Horse Pike in Egg Harbor Twp. right off the expressway.
To make the concept as customer-friendly as possible, every trailer is clearly marked with the weight, size and specifications. The two SuperCenters also feature a huge in-stock inventory allowing buyers to avoid the weeks or months delay common in the business.
?There is no question that many dealers have drastically cut their in-stock inventory in an effort to survive the economic downturn, stocking as few new RVs as possible.? Androckitis said. Driftwood has taken the opposite approach, choosing to expand while most others shrink.
?We know people want to enjoy the affordability and family value that comes with the RV lifestyle?and that they will be looking for selection and value as the conditions improve this year.
With the creation of the Driftwood SuperCenter concept, customers know they can find the RV they want at the price they want?and have it when they want. We expect to draw customers from New York through Maryland and across Pennsylvania and Delaware
While the Travel Trailer SuperCenter has already created excitement among the region?s RV buyers, Driftwood Marketing Director John Worthington noted that there are exciting projects in the works for Park Model or Motor Home buyers too.
We own two campgrounds and we have developed an extensive network of partner campgrounds, putting us in the unique position of having sites to place your new Park Model, as well as a selection of brand-new Park Models and trailers already set-up on-site and ready to move in. And that?s not all. Worthington provided a tantalizing glimpse of plans about to be unveiled for the Jersey Shore?s newest all Park Model Community being built from the ground up. Look for more on this in the coming weeks.
Motor home buyers will also be pleased with the addition of Southwind motor homes to Driftwood?s lineup that already features Bounder, Fiesta, and the top-of-the-line Expedition Class A motor homes, along with the fun and thrifty Icon diesel and the family-oriented Tioga lines of Class C motor homes.
And for those looking to try the RV Lifestyle, Driftwood rents both motor homes and travel trailers?with the added twist that if you decide to buy, a portion of the rental fee will apply toward your sale? Try BEFORE you buy!
Sales Director Bob Androckitis explains the features of a Rockwood expandable trailer